Small teams do not run out of ideas. They run out of time to decide. A calendar decides for you, a month at a time.
Four weeks, four jobs
- Week 1: show the product in use
- Week 2: answer a customer question
- Week 3: behind the scenes
- Week 4: a customer story
Three posts a week is enough. Keep one slot open for anything topical, and reuse your best-performing post from last month.






