A rich menu is the first thing a customer sees when they open your LINE chat. Most shops fill it with everything they sell, and customers tap nothing.
Start from the three questions people ask
Look at the last month of chats. The same three questions come up again and again: price, location, and how to order. Give each of them one clear tile.
- One action per tile, written as a verb
- The most-asked question in the largest tile
- A “talk to staff” button, always
The button most shops forget
A way back to a human. When the menu cannot answer, customers want a person, and a visible chat button keeps them in the conversation instead of leaving.
